Most organizations believe they understand their customers—but they don’t. They have surveys, analytics, and dashboards, yet fail to see the real unmet needs and motivations that drive behavior. Disruptive Empathy changes that.
This free toolkit gives you a field-tested framework for unlocking deep customer insights—insights that fuel market-changing innovation.
"A game-changer for any team serious about building products and services that truly resonate with customers."-- Jessica M., Innovation Lead
Empathy isn’t about making customers feel good. It’s about seeing what others miss—the hidden challenges, behaviors, and desires that create game-changing business opportunities.
The most innovative companies—Roche, Nike, ING—know this. Now, you can too.
A Proven Framework – Move beyond surface-level data to deep, actionable understanding.
Assumption Audit – Identify and challenge the hidden biases shaping your customer strategies.
Conversation Guide – Learn how to ask the right questions that reveal real insights.
Insight Capture Tools – Turn raw customer conversations into powerful innovation drivers.
Action Planning Templates – Apply what you learn to create products, services, and experiences that truly matter.
If your organization wants to move beyond customer data and build customer understanding, this toolkit is for you.
🚀 Innovation Leaders struggling to measure pre-market progress
💡 Product Teams looking to build solutions customers actually need
📈 Executives & Entrepreneurs seeking a deeper competitive advantage
Jeremiah Gardner has a unique ability to transform uncertainty into opportunity.
Jeremiah Gardner is an award winning keynote speaker, bestselling author, entrepreneur, and accomplished cave diver. Jeremiah delivers transformative experiences that ignite growth and drive change.
Jeremiah is the founder of Gardner Innovation, co-owner of Unified Team Diving, and on a mission to help high achievers Find Their Goldline™ to anchor them deeply to explore widely.
This toolkit provides a structured, field-tested approach to transforming customer insight into breakthrough innovation. Here's what's inside:
Why most organizations mistake data collection for customer understanding—and how to fix it.
A powerful exercise to identify and challenge the assumptions blocking true customer insight.
A step-by-step guide to conducting real customer conversations that uncover hidden needs and motivations.
✅ Insight Capture Template – Record key observations and emotional cues.
✅ Pattern Recognition Guide – Spot recurring themes across customer interactions.
✅ Action Planning Framework – Turn insights into innovation opportunities.
A week-by-week roadmap for embedding Disruptive Empathy into your innovation process.
Head of Product Innovation
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"This toolkit completely changed how we approach customer research—our insights are now driving real innovation."
Corporate Strategy Lead
"Disruptive Empathy helped us uncover hidden customer needs that our data and surveys never revealed. Instead of relying on assumptions and analytics alone, we started having real conversations with our customers, and the insights we gained completely transformed our product roadmap."
VP of Innovation
"We identified pain points we never knew existed and opportunities that had been hiding in plain sight. This toolkit gave us the structure and confidence to make empathy-driven decisions that are now shaping our most successful new iniatives."
This toolkit is designed for innovation leaders, product teams, entrepreneurs, and executives who want to move beyond surface-level customer data and develop true customer understanding to drive innovation.
Most research focuses on what customers do—this toolkit helps you understand why they do it. By leveraging Disruptive Empathy, you’ll uncover hidden needs, workarounds, and motivations that data alone can’t reveal.
The toolkit includes a 30-day roadmap, but you can start seeing results immediately by applying the Conversation Framework and Insight Capture Tools in your next customer interaction.
Yes! No cost, no catch. This is a field-tested system based on years of research and hands-on experience helping organizations like Roche, Nike, ING, and American Family Insurance transform their innovation process.
Download the Disruptive Empathy Toolkit now and take the first step toward unlocking deep customer insights that fuel market-changing innovation.
© Jeremiah Gardner